Just send me some info: how SDRs answer it
The short answer
Say yes, then ask one question that makes the info worth reading: what problem would make it useful? If the buyer names one, offer fifteen minutes tied to it. If they cannot, send a short note aimed at that problem and ask for a date to follow up. Info with no question attached is a polite no.
Take this call against an AI buyerWhy buyers say it
Sending info is the easiest way for a busy person to end a cold call without being rude. The buyer is reading email during the call and has no reason yet to care. They want the call to stop, not a brochure.
How reps lose the deal on it
- They say "absolutely" and ask for an email address. The deck goes into a folder no one opens.
- They send a long deck with no point. The buyer sees nothing about their own problem.
- They follow up with "did you get my email?" The buyer already decided.
Stronger lines to say
- “Sure. So I don’t send you a generic deck, what’s the one problem on your team this would have to fix to be worth your time?”
- “I’ll send two lines, not a deck. If it fits, give me fifteen minutes. If not, tell me and I’ll stop.”
- “Before I do, can I ask one thing? What does your team use today for this, and what doesn’t it do?”
Questions reps ask about it
Should an SDR refuse to send info?
No. Refusing sounds rude. Agree, then ask one question that shapes what you send. Keep it to two lines about the buyer's problem and say when you will follow up. A tailored note gets read. A deck does not.
What makes the info worth opening?
It names a problem the buyer has, in one sentence, and offers one next step. Leave out company history and feature lists. Put the buyer's situation in the subject line and the first sentence.
How soon should I follow up after sending info?
On the day you agreed, and name it on the call. Two or three business days is long enough for a short note to be read. Open with the problem they named, not a question about whether they saw your email. If they named nothing, one follow up is enough.
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