Another agent quoted less for the same limits: insurance
The short answer
Same limits is not the same coverage. Ask to see the other quote and compare deductibles, exclusions, who is covered, how the audit works and what each endorsement says. If theirs is better, say so. If it is thinner, show exactly where, in the owner's own terms. Never match a price before you know what it buys.
Take this call against an AI buyerWhy buyers say it
A business owner reads limits and premium, because those are the two numbers a quote makes easy to see. The owner cannot judge the exclusions on page six. A lower number on the same limits looks like an easy win.
How reps lose the deal on it
- They lower the premium by cutting coverage and say nothing. The owner finds out at the claim.
- They say "you get what you pay for." It is a cliche, and the owner has heard it before.
- They never ask for the other quote. They argue in general terms, and the owner trusts the paper in hand.
Stronger lines to say
- “Can you send me the other quote? Same limits is a good start. I want to compare deductibles, exclusions and how the audit works, then tell you plainly which is stronger.”
- “If theirs covers what ours does for less, you should take it, and I’ll say so. If something’s missing, I’ll show you the page.”
- “What does a client contract require you to carry? Let’s check both quotes against that, not only against each other.”
Questions reps ask about it
What should I check first in a competing quote?
Exclusions and deductibles, who is covered, how the audit or rating basis works, and whether the endorsements a client contract needs are included. Limits are only one line. Ask for the full quote, not the summary.
Can I match the lower premium?
Only if the coverage matches. If you must change terms to reach it, tell the owner what changes. Cutting coverage without saying so turns a sale into a claim dispute later.
Why does the audit matter when comparing business policies?
Some commercial premiums are estimates based on payroll, sales or other figures, and the carrier adjusts them after the policy year ends. Two quotes with the same limits can treat that differently. Ask what each is based on and what happens at the audit, so there is no surprise bill.
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