"I can get it cheaper down the road" shouldn't be new on your lot.
Every up cost you advertising before it walked in. Let the hard line happen here first: out loud, against an AI customer built from your store, where losing costs you nothing.
Let them lose the deal where losing costs you nothing.
- Customer
"The store down the road is two grand under you."
- Salesperson
"Let me talk to my manager and see what we can do."
- Why it loses
It buys time and never asks what their number includes.
- Stronger
"Fair. Is that out the door with the same fees? Pull up their sheet and let's lay them side by side."
The AI buyer is built from your offer and the objections your reps actually hear. Your rep answers out loud. It pushes back. They see the exact moment that beat them, see the stronger answer, and say it until it lands.
Take the 3-minute callYour best closer keeps them at the desk. Your new salesperson watches them drive off.
You still get pulled in for the turnover nobody else could save.
Your desk manager hears "I need to talk to my wife" walk another up off the lot.
And the salesperson you hired last month learns the hard way, one paid-for up at a time.
Saturday-meeting role-play doesn't fix it. Nobody plays the customer like a real one.
Word tracks get read, not said. The salesperson playing the customer always buys. The real one drives to the next store.
See which line keeps walking ups off your lot before it costs you another one.
One page: who practiced, and the lines your salespeople keep losing on. A salesperson's calls stay theirs unless they share one, so they practice without an audience.
"It'll sound fake." It answers what your salespeople actually said, not a script. Take the call and try to break it.
"My salespeople won't do it." It is three minutes on their phone between ups, and you see who did.
"We already train." Training tells them what to say. This is where they say it.
The objection shouldn't be new when the up is on the lot.
Let them lose it here. Not on an up you paid for.
Tell me the line your salespeople hate hearing. I build the customer who says it, and your newest salesperson takes that call today.
Ibrahim Rawashdeh, founder. I read every email.